Play, purchase, earn points
"My Nintendo makes playing games and interacting with Nintendo even more fun. You can earn points and redeem them to get rewards like in-game content and discounts on digital games. Anyone with a Nintendo Account can use My Nintendo for free!"
"You can earn points in all sorts of ways, from using Nintendo apps on your smart device to purchasing eligible games, or even by simply signing in to Nintendo services such as Nintendo eShop! You'll be able to redeem these points for rewards such as digital content and discounts on digital versions of games."
Come check out Nintendo's Rewards program and earn points to redeem gifts!